Chatfield Community Marketing + Events Newsletter – August

Hi folks, I’ll be honest the air feels different now that it’s August but I’m not throwing in the towel on summer yet! This month’s newsletter is chock full o’stuff that we hope you find valuable, let me know if you have any questions about it…

COMMUNITY EVENTS
August Calendar |  www.chatfieldmn.org/events– 3rd) National Night Out @ the Baptist Church- 6,7,8,12,13,14th) Wit’s End Theatre: The Addams Family Musical- 12-15th) Western Days- 18th) Chosen Valley Women’s Meet-Up hosted by Civil Sass Hops- 19th) CCA Concert: Peter Mayer

Western Day’s Weekend Guide | We’ve pulled together a handy dandy tri-fold brochure highlighting all the community activities that have been planned over the Western Days weekend. We will be popping by you brick and mortars to drop off a stack or two if you are willing to distribute them. I have a downloadable copy of it is at the bottom of the page in case you want to print off a few of your own. If I have noted anything incorrectly please let me know and I can get an updated copy out ASAP. (I’ve looked at it so many times everything is a blur so thank you….)  LINK to digital version of guide > 

August Chosen Valley Women’s Meet-Up | Thank you to Abby Sass and Civil Sass Hops for hosting the next event, August 18th @6:30pm! Find more info HERE.

> Looking Ahead: Taste of the Trail – September | Chatfield is scheduled to be a part of the Sat, Sept 18th Taste of the Trail weekend. The leg will begin in Chatfield then Fountain then Preston then end/start in Harmony. It is a region-wide promotion/opportunity to get people to stop in Chatfield to experience our food/beverage sectors but also our shops and attractions. (For a visual example, attached is a flyer of how Preston’s “Shop Hop” themed weekend looked last year.) Our four communities are also throwing around some ideas on collective activities/marketing like selfie spots, a “keg card” for bars & breweries, etc. Let me know if you would like to discuss being a part of the day or the planning. I will also be reaching out individually over the next few weeks. 

MARKETING & PROMOTIONS 
>IMPORTANTChatfield Community Guide Input Needed | We have been working on an updated Chatfield community guide and would LOVE your feedback! Some things to consider when you take a look at it…you will see the content organized and designed with the end-user in mind i.e. people unfamiliar with Chatfield and without a network of people who are (new residents, tourists, members of other communities.) Right now we have a budget for about 1200 copies. In order to increase circulation we are looking into whether there would be community interest in buying ad space. The levels we are looking at are:- Full-page (5″ x 8″) = $200 | 2 spots. – Half page (5″ x 4″) = $100 | 4 spots. – 1/4 page (2.5″ x 3.5″) = $50 | 1-2 pages (up to 8 spots).- 1/8th page (2.5″x2″) = $25 | 1-2 pages (up to 16 spots).
LINK to an online version of the guide
Looking forward to hearing your thoughts on the guide as well as your interest in an ad…thanks a BUNCH!

Marketing opportunity from Ashley at People’s Cooperative Energy |  “When was the last time someone offered you free advertising? Sound too good to be true?  It’s not.  By participating in our Co-op Connections Program, we will promote your business to our nearly 19,000 members if you provide them with a special offer when they show their Co-op Connections card at your business.  Part of our job at People’s Energy Cooperative is helping businesses succeed.  Because, when our communities are thriving, our members reap the benefits. To learn more, visit www.peoplesenergy.coop/co-op-connections-discounts.” (Promo flyer download at bottom of page.)  If people are interested, Ashley is also willing to meet in person to go over the program.Let me know if you are and I can set-up a time for her to present to a larger group. 

AugustSocial Media Holiday Calendar | If you are looking for some content/post ideas here is another fun graphic from Hey Orca!, a social media marketing company. 

August-2021-Social-Media-Holiday-Calendar-1024x576.png

COMMUNITY ENGAGEMENT
Small Cities’s Block Grant Survey | We are working with the city to survey our businesses and residences regarding their property needs and whether the Small Cities Block grant can help with replacements and upgrades. Possible eligible projects include tuck-pointing, roofing, heating, etc. In order for us to be the most competitive we need to compile information from as many as possible. Stay tuned for more information as well as a possible visit from me about the survey. 

Thanks to our Volunteer Flower Basket Watering Crew…all shifts are filled through August!  We will try to look ahead to see how far into September we will need a bit more help, thinking likely about three of the four weekends. 

Have a great week!
Sara

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